Astro Digital unveils 6 publications for mobile devices

Smart readers: Tan and Sree (centre) posing with models showing the e-magazines at the event.

KUALA LUMPUR: Astro Digital Publications, which is aiming to become the largest digital content distributor in the country, has launched six digital publications for readers to download on their mobile devices.

“With 60% of Astro subscribers owning smart phones or tablets, (we are) assuming that if two individuals of each household read our magazines, we will have an estimated collective readership of four million customers,” chief operating officer (COO) Sree Pathmanathan said at the launch here yesterday.