A screenshot of the award-winning video from Tourism Malaysia.
Our country’s tourism promotional video is gaining attention on the awards circuit. (Updated)
TOURISM Malaysia’s new official music video to promote Visit Malaysia Year 2014, Malaysia Truly Asia – The Essence of Asia, has previously won three awards at major prestigious events in the first half of 2014.
Now the latest to honour the video (thus making it the fourth award) with an accolade is PATA who awarded it the prestigious Gold Award for Promotional Travel Video under the Marketing Media category.
The five-minute promotional video also won the bronze medal in the Music Video Category at the 35th Annual Telly Awards, and prior to that, it also received the Ecotourism and Responsible Travel Award at the third Deauville Green Awards International Film Festival, and picked up the first prize in the “Country” category at the 13th International Tourism Film and Media Competition “The Golden City Gate” 2014 Awards.
The video, which showcases the alluring beauty of Malaysia from a treasure trove of nature to cultural diversity, was commended by the Prime Minister Datuk Seri Mohd Najib Tun Abdul Razak.
“As I watched this video, I could feel an overwhelming sense of surrealism, as I was reminded of how blessed we are to live in a country as breathtakingly beautiful as Malaysia,” posted the Prime Minister on his Facebook page.
Featuring the voice of popular Malaysian songstress Yuna, the soundtrack in the music video is a renewed version of the popular Malaysia Truly Asia.
Tourism Malaysia director general Datuk Mirza Mohammad Taiyab attributed the impressive success of the video to the joint efforts of Tourism Malaysia and advertising agency M&C Saatchi in promoting Malaysia as a world-class ecotourism destination. He was delighted that Malaysia had been acknowledged not only by travellers, but also by the global travel industry.