City folks are being encouraged to show their love for their urban dwelling through a selfie competition.
A global competition is challenging urban dwellers to share what they love most about their metropolis.
EVERYBODY has their own interpretation of their favourite city. Inspired by this notion, paints and coating company AkzoNobel has launched a global competition encouraging people to embrace what they love about their favourite urban space.
People around the world are being challenged to take a selfie showing what they find special about their own city. The #myurbanstory competition – part of the company’s newly launched Human Cities initiative – is designed to inspire people across the world to connect with their cities on an emotional level and contribute to making city life more energizing, inspiring and vibrant.
The winner, along with a companion, will travel to Venice in September to experience Human Cities for themselves by helping to transform a Venetian piazza. There are two ways to enter, either by sharing a selfie via Twitter or Instagram using the hashtag #myurbanstory, or by visiting the special tab on AkzoNobel’s Facebook page.
Entrants are also being encouraged to include a few brief words explaining the story behind the shot.
Half the world’s population lives in cities and, according to research, by 2050 that figure will climb to 75%. AkzoNobel launched its Human Cities initiative at the 14th International ArchitectureExhibition of la Biennale di Venezia.
The competition closes June 30.
For more information about the Human Cities and the competition, visit www.akzonobel.com/humancities.