YouTube CEO Susan Wojcicki delivers the keynote speech at VidCon 2015 at the Anaheim Convention Center on Thursday, July 23, 2015 in Anaheim, Calif. Google said it would increase the number of people it has monitoring YouTube for offensive and extremist content to 10,000. (Luis Sinco/Los Angeles Times/TNS)
Brian O’Kelley built AppNexus Inc to help companies advertise anywhere on the Internet. Its software plugged into virtually every digital ad-trading hub, including those from Google, the biggest ad seller, and Google’s YouTube video service. By 2014, AppNexus was valued at US$1.2bil (RM4.93bil).
Then, in 2015, Google stopped letting companies buy ads on YouTube using outside software. The move got more marketers to use Google ad services. It also created a glaring hole for AppNexus: The startup could no longer give customers access to the largest supply of online video. It never really recovered.
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