SHANGHAI: Chinese e-commerce giant Alibaba on June 26 launched an English-language website for its Tmall marketplace aimed at merchants, in an attempt to double the number of international brands on the platform to 40,000 in the next three years.
The company said in a statement it wants to make Tmall, which currently hosts 20,000 international brands across 77 countries and regions, more appealing and accessible to niche, small- and medium-sized brands from other countries.
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