FILE PHOTO: Apple company logos are reflected on the glass window outside an Apple store in Shanghai, China January 3, 2019. REUTERS/Aly Song/File Photo
Apple Inc said on May 22 its browser engine Webkit will launch a new technology to track advertising clicks and whether they lead to a product purchase while preserving the privacy of users.
Users will not be uniquely identified across websites they visit in order to track ad clicks, and the technology will only let those websites be involved in measuring the clicks, not any "opaque" third parties, according to a blog post on Webkit's website.
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