Apple iPad Pros are displayed after an event announcing new products Tuesday Oct. 30, 2018, in the Brooklyn borough of New York. (AP Photo/Bebeto Matthews)
Much has been written about Apple Inc’s efforts to sell more stuff to the people who own 1.4 billion of the company’s iPhones and other hardware.
But to keep growing, the company will also need to strengthen a weak muscle: selling stuff to the billions of other people who don’t own Apple devices.
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