Bowser will succeed Fils-Aime as president on April 15, the videogame maker said Thursday in a statement.
Nintendo of America Inc president and chief operating officer Reggie Fils-Aime will retire after almost 13 years at the helm.
Doug Bowser will succeed Fils-Aime as president on April 15, the videogame maker said Thursday in a statement. Bowser currently oversees sales and marketing at Nintendo, which includes efforts to promote the Switch console. The Switch has been met with weak demand as the Kyoto-based company struggles to expand the system beyond a core user base.
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