LONDON: Ellie Goulding, Rita Ora and other celebrities have agreed to spell out in social media posts if they are being paid to promote a brand, Britain's Competition and Markets Authority said on Jan 23.
The agency said it has secured formal commitments from 16 celebrities, who also include models Alexa Chung and Rosie Huntington-Whiteley, to change how they label social media posts to their millions of followers.
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