FILE PHOTO: Model Alexa Chung poses for photographers at the Fashion Awards 2016 in London REUTERS/Neil Hall/File Photo
A group of British celebrities who promote products online agreed to tell shoppers upfront if they are being paid for social media posts.
The Competition and Markets Authority said Jan 23 that singers such as Ellie Goulding and models including Rosie Huntington-Whiteley and Alexa Chung will say clearly if they have been paid or received gifts for products they endorse online.
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