The tool offers hands-free, voice-activated help, beginning with advice on selecting the right shade of dye and taking users through the entire process of applying and reapplying the colour.
The Coty-owned haircare brand has unveiled a Google Assistant tool for Google Home, that is designed to guide consumers through the at-home coloring process, from start to finish.
Dubbed the "Clairol Colour Expert", the tool offers hands-free, voice-activated help, beginning with advice on selecting the right shade of dye and taking users through the entire process of applying and reapplying the colour, plus helping them through the aftercare requirements.
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