The British luxury clothing brand Burberry’s strategy of reaching out to its young and tech-savvy audience in Asia on social channels – a medium online consumers rule – is proving extremely popular.
The 162-year-old brand’s debut of its monthly limited-edition collection on mobile chat apps WeChat, Line and Kakao that are popular in China, Japan and South Korea, and Instagram, was a hit.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!