Burberry to release monthly limited-edition collections on mobile chat apps


  • TECH
  • Friday, 09 Nov 2018

The company said the new concept prompted much higher levels of engagement online.

The British luxury clothing brand Burberry’s strategy of reaching out to its young and tech-savvy audience in Asia on social channels – a medium online consumers rule – is proving extremely popular.

The 162-year-old brand’s debut of its monthly limited-edition collection on mobile chat apps WeChat, Line and Kakao that are popular in China, Japan and South Korea, and Instagram, was a hit.

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