FILE PHOTO: 2017 American Music Awards – Arrivals – Los Angeles, California, U.S., 19/11/2017 – Selena Gomez. REUTERS/Danny Moloshok/File Photo
LONDON: Celebrities and influencers who endorse products without labelling their social media posts as paid-for by brands were warned on Thursday that they were breaking the rules as Britain's regulator launched an investigation into the trend.
Recommendation from celebrities and social media influencers who have millions of followers is a growing marketing strategy for brands, but the UK Competition and Markets Authority (CMA) said that such endorsements could mislead customers.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
