Big data playing bigger role as airlines personalise service


Airline travelers at the United Airlines terminal at O'Hare International Airport on Thursday, July 12, 2018. Airlines are mining data to improve flights. United has reduced preventable damage to aircraft and injuries to workers by mapping where damage and injuries occur and identifying problems spots. (Antonio Perez/Chicago Tribune/TNS)

You're settling into your window seat, bound for a summer vacation, when the flight attendant wishes you a happy birthday or commiserates about the lousy weather that delayed the last leg of your trip. 

It might feel like the flight crew has been scouring your recent social media posts, but at some airlines, that wouldn't be necessary. 

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

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big data; airlines

   

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