Soccer Football - World Cup - Semi Final - Croatia v England - Luzhniki Stadium, Moscow, Russia - July 11, 2018 England's Harry Kane applauds their fans after the match REUTERS/Grigory Dukor TPX IMAGES OF THE DAY
The advance of three unfancied teams (Croatia, Belgium and England) to the World Cup semi-finals has offered up its own test to the sportswear giants Nike Inc and Adidas AG: How they’re coping with the shift to fast fashion.
Both companies face increasing competition from upstarts who aim to cut the time it takes to conceive, design and manufacture sportswear. In response, they’ve accelerated efforts to mimic the approach.
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