The 2019 Toyota Motor Corp. Corolla XSE compact vehicle is displayed during the 2018 New York International Auto Show (NYIAS) in New York, U.S., on Wednesday, March 28, 2018. Toyota took the wraps off its first top-to-bottom overhaul of its best-selling RAV4 crossover since since 2013, with updates including better aerodynamics and the ability to read road signs. Photographer: Mark Kauzlarich/Bloomberg
In the Corolla, Toyota Motor Corp has the best-selling car of all time. The problem is the people who bought the model when it was introduced in 1966 are still the main customers.
The average Corolla sedan owner in Japan is more than 70 years old, according to Toyota, making it a priority for the company to attract a new generation of buyers. Toyota is betting it can do that through internet connectivity.
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