As Uber tries to build its reputation as a good citizen, it's unveiling a new plan: get its drivers to adopt electric vehicles instead of driving cars that burn gasoline.
On June 19, the ride-hailing giant announced a yearlong pilot programme in which it will provide monetary subsidies to some drivers who use electric vehicles, or EVs; build features into its app that are specific to drivers who operate those vehicles; and partner with non-profits and UC Davis researchers to identify ways Uber and policymakers can encourage and reward adoption of EVs.