(FILES) This file photo taken on November 20, 2017 shows logos of US online social media and social networking service Facebook. Facebook announced on May 24, 2018 it will apply to its users accross the world the EU's General Data Protection Regulation (GDPR). The GDPR, which comes into effect on May 25, 2018, aims to give users more control over how their personal information is stored and used online, with big fines for firms that break the rules. / AFP PHOTO / LOIC VENANCE
SAN FRANCISCO: Facebook Inc launched a matchmaking system on June 19 to cultivate partnerships between advertisers and video creators as the world's largest social media company tries to quickly parallel the variety of commercial opportunities offered by its video rival YouTube.
Some advertisers have tested the Brand Collabs Manager, which identifies video makers that may be good fits for product placement or endorsement deals.
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