Figurines are seen in front of the Facebook logo in this illustration taken March 20, 2018. REUTERS/Dado Ruvic
FRANKFURT: As Europe nears tough new privacy rules, Facebook reckons the worst that could happen is that users will share less data, making it harder to target ads on the social network that raked in revenues of US$12bil (RM47.04bil) in the first quarter.
That's despite the furore sparked by its admission that the personal data of 87 million of its users was passed to a company, Cambridge Analytica, that advised US President Donald Trump's election campaign.
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