Concept of home intelligent voice activated assistant with voice command icons. 3D rendering concept of hi tech futuristic artificial intelligence speech recognition technology.
According to a study from GlobalWebIndex, the majority of millennials – born in the 80s and 90s – currently use or are interested in buying a voice-controlled smart speaker like the Amazon Echo or Google Home. This rises to two thirds for millennials who regularly stream music online.
The data shows that 66% of millennials who stream music online every day currently use or plan to purchase a voice-controlled smart speaker. Interest is strongest in the Asia-Pacific region (70%), ahead of Africa and the Middle East (69%), and Latin America (67%). This drops to 49% for music-streaming millennials in North America and 47% in Europe.
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