Insight: How a data mining giant got me wrong

An illustration shows some of the 750 data fields of a Reuters reporter's personal information from his consumer profile at Acxiom, in London, Britain March 28, 2018. REUTERS/Dylan Martinez/Illustration

LONDON: I'm 57, with a 30-year-old wife, a fairly new hot water boiler, an old-style television, a petrol car and no kids. 

Actually, none of that is true. But that is what you might believe if you purchased access to my data from the world's largest information broker by market value.