The Google sign is pictured at the Mobile World Congress (MWC), the world's biggest mobile fair, on February 26, 2018 in Barcelona. the Mobile World Congress is held in Barcelona from February 26 to March 1. / AFP PHOTO / Pau Barrena
Google is offering publishers sweeter terms as part of a new subscriber tool announced on March 20, currying favour with the news industry at a time when Facebook Inc is sending mixed signals to newspapers and magazines.
Publishers will keep 85% to 95% of revenue when readers first buy subscriptions via Google, up from 70% previously, according to people with knowledge of the matter.
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