L’Oreal buys mobile app provider that gives digital makeovers


  • TECH
  • Friday, 16 Mar 2018

FILE PHOTO: The logo of French cosmetics group L'Oreal is seen on a sales counter at a department store in Paris April 20, 2015 REUTERS/Charles Platiau/File Photo

L’Oreal SA is set to acquire the Canadian beauty tech company ModiFace, gaining tools for customers to test make-up and lipstick online. 

ModiFace’s augmented reality technology has been widely adopted by cosmetics makers since the company was founded in 2006 and helps power the mobile apps of LVMH’s Sephora and Estee Lauder.  

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