Chanel, Farfetch pair up for digital push at fashion label’s stores


  • TECH
  • Tuesday, 20 Feb 2018

FILE PHOTO: Chanel logo is seen on the company's store in Monte Carlo, Monaco, December 9, 2017. REUTERS/Eric Gaillard/File Photo

PARIS: French couture house Chanel has taken a minority stake in London-based online retailer Farfetch, the companies said, as part of a tie-up to develop digital services such as chats to connect the label's clients with store assistants. 

Luxury goods companies worldwide are trying to expand their digital services to court younger or more tech-savvy clients. 

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