In this Wednesday, Dec. 20, 2017, photo, Prime Now customer orders are ready for delivery at the Amazon warehouse in New York. (AP Photo/Mark Lennihan)
Amazon.com Inc will generate an extra US$300mil (RM1.17bil) annually by increasing the monthly cost of Prime membership by US$2 (RM8), according to Cowen & Co.
The online retailer announced Jan 19 that it would increase the price of Prime to US$12.99 (RM51) for customers making monthly payments, which totals US$156 (RM612) a year. Prime membership remains US$99 (RM388) for those making one annual payment, sweetening the discount for those making a longer commitment.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
