TOKYO: A tiny replica of an ancient Egyptian sarcophagus and a plastic cat squatting on sushi: just two of the weird-and-wonderful capsule toys that have become a multi-million-dollar craze in cute-obsessed Japan.
The industry is now worth an estimated 30bil yen (RM1.07bil), with the fastidious attention to detail in the toys appealing to the Japanese sense of precision along with a well-documented love of all things “kawaii” or cute.
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