China is reinventing literature (quite profitably): opinion


  • TECH
  • Wednesday, 08 Nov 2017

Various book titles are displayed on the QQ Reading application, operated by China Literature Ltd., a unit of Tencent Holdings Ltd., on an Apple Inc. iPad Mini in an arranged photograph taken in Hong Kong, China, on Wednesday, Oct. 25, 2017. China Literature, the online reading unit of Tencent, has started taking investor orders for a Hong Kong initial public offering that could raise as much as $1.1 billion. Photographer: Anthony Kwan/Bloomberg

Smartphones may be killing print in China, but they're revolutionising literature. 

Last year, 333 million Chinese read fiction written for their phones and other devices, according to government data. Some is written by hobbyists and some by professionals. Increasingly, though, it's hard to tell the difference, as China's “online literature” morphs into a US$1.3bil (RM5.49bil) industry. 

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