Online groceries are a hard sell even to avid Internet shoppers

Seventy-five percent of online shoppers said they rarely or never buy groceries online.

LOS ANGELES/NEW YORK: Most US shoppers are fiercely loyal to local food stores, calling them better than online options, according to a new Reuters/Ipsos poll that raises questions about how much Amazon.com's US$13.7bil (RM57.8bil) purchase of Whole Foods will shake up the supermarket business. 

Shares in Kroger Co, the largest US. supermarket operator, have tumbled 40% from this year's highs on worries that the newly merged company will be quick to siphon business from traditional food sellers.