Ad industry to Apple: ‘Deeply concerned’ about Safari’s new ad-tracking restrictions


  • TECH
  • Tuesday, 19 Sep 2017

An attendee uses an Apple Inc. iPhone to take a photograph during the TechCrunch Disrupt 2017 in San Francisco, California, U.S., on Monday, Sept. 18, 2017. TechCrunch Disrupt, the world's leading authority in debuting revolutionary startups, gathers the brightest entrepreneurs, investors, hackers, and tech fans for on-stage interviews. Photographer: David Paul Morris/Bloomberg

The upcoming iOS 11 is winning plaudits in anticipation of its public reveal on Sept 19, but one group is not happy with Apple's updates to its Safari browser. 

Six of the leading players in the advertising industry penned an open letter to Apple, expressing their concerns about Safari's new "Intelligent Tracking Prevention" feature last week. 

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Report: AI is smarter than a person, sometimes
Scientists develop ‘intelligent’ liquid with programmable response
Restaurants are putting digital detox on the menu with smartphone-free dining
To stand out in the job market, get to grips with ChatGPT
Amazon ad exec Aubrey steps aside for new role
Stablecoin Tether gets boost as dollar alternative in emerging markets, CEO says
Google scraps minimum wage, benefits rules for suppliers and staffing firms
Trump media shares gain as it suggests 'potential market manipulation'
Apple's offer to open up tap-and-go tech to be approved by EU next month, sources say
Dutch privacy watchdog recommends government organisations stop using Facebook

Others Also Read