David vs Goliath: Deezer seeks musical edge on Spotify


  • TECH
  • Tuesday, 12 Sep 2017

Albrecht said he would target selected markets in Latin America, Asia and Africa where Spotify was not already predominant.

LONDON: From Brazilian gospel to Puerto Rican reggaeton and Dutch hip-hop, music streaming company Deezer is scouring the globe for gaps in the market where it can survive and thrive against Spotify and Apple. 

The French firm has little hope of success going toe-to-toe with its far bigger rivals in the mass-market realms inhabited by the likes of Taylor Swift and Ed Sheeran.

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