FILE PHOTO: People queue inside an Apple store to buy the new iPhone 6 and 6 Plus in Hong Kong October 9, 2014. REUTERS/Alex Lee/File Photo
BEIJING: Apple Inc will launch an expected "iPhone 8" on Sept 12, hoping the number's auspicious connotations in China will help turn around fortunes in the world's biggest smartphone market after six quarters of falling sales.
Chinese shoppers, however, are already counting the cost, with the latest model tipped to have a price tag upward of US$1,000 (RM4,200) – roughly double the average Chinese monthly salary.
