Many of us read product reviews online before deciding what to buy – and rate products after. But a new study has found that ratings could actually be working against us, leading people to buy lower-quality products just because they have a large number of reviews.
Researchers from Stanford University, California, the University of California at Los Angeles, and Indiana University, Bloomington, were intrigued to find out how people use information available online, including first-hand reviews, when making Internet purchases.