Apple under pressure to dazzle as market slows


  • TECH
  • Monday, 21 Aug 2017

Apple and Samsung are under pressure to showcase innovation in China.

As Apple and Samsung gear up to launch new flagship smartphones, the market leaders are seeking a wow factor that can help them fend off challenges from rising Chinese-based manufacturers. 

Apple is under particular pressure to dazzle as the culture-changing California iPhone maker looks for a way to maintain its image as an innovation leader in a global market showing signs of slowing.

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