A state court has ruled that the identity of anonymous Internet users must be protected unless a company can prove it's been harmed. (Dreamstime/TNS)
An online advertisement for Lancome lipstick or a Lamborghini might not appear to have anything to do with the technology guts of modern financial markets. But with fraud rampant, some of Wall Street’s hottest buzzwords are being uttered on Madison Avenue.
About a fifth of digital ad spending – an estimated US$16bil (RM68.59bil) this year – will wind up in the pockets of scammers, phony “publishers” who accept payments but then never display anything, according to ad verification company Adloox.
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