Dodge deletes ‘Roadkill’ posts after social-media backlash


  • TECH
  • Wednesday, 16 Aug 2017

A row of Fiat Chrysler Automobiles (FCA) Dodge Ram trucks sit on display at a car dealership in Moline, Illinois, U.S., on Saturday, July 1, 2017. Ward's Automotive Group released U.S. monthly total and domestic auto sales figures on July 3. Photographer: Daniel Acker/Bloomberg

Fiat Chrysler Automobiles NV’s Dodge brand deleted social-media posts promoting drag races that took place the day the driver of one of its vehicles killed a protester and injured at least 19 others in Charlottesville, Virginia. 

Until the afternoon of Aug 15, the last four posts on Dodge’s Twitter account used the hashtag #RoadkillNights, referring to a series of races held Saturday near Detroit that the brand sponsored. That same day, an Ohio man drove a Dodge Challenger into a group of counter protesters at a white nationalist and supremacist rally in Charlottesville. 

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