Apple signals resilient iPhone demand helped by supporting cast

Boxes of Apple Inc. iPhone 7 smartphones sit at the storeroom inside an Orange SA mobile phone store in Blagnac near Toulouse, France, on Wednesday, July 26, 2017. Orange is looking for European acquisitions outside of telecommunications that could cost as much as several billion euros, and recently considered buying German metering company Ista International GmbH, according to people close to the matter. Photographer: Balint Porneczi/Bloomberg

Apple Inc gave a revenue forecast that highlighted resilient demand for the iPhone ahead of the launch of its new models and the growing significance of the company’s supporting businesses. 

New iPhones typically go on sale in mid- to late September, which produces a few weeks of revenue that are included in the company’s fiscal fourth-quarter results. Some analysts had reduced their estimates on concern the new high-end iPhone may be delayed, but Apple’s projections on Aug 2 – and increasing sales of other products and services – calmed those fears.