Amino, a Philadelphia company headed by two veteran software-company founders, is recruiting dozens of engineers and managers to build a system they say will use blockchain-style electronic ledgers for advertisers and content publishers to take control of digital ad spending from middlemen, fraudsters, and Google and Facebook.
According to crunchbase, Amino has raised US$1.75mil (RM7.50mil) from Philadelphia-based First Round Capital, which has backed Uber and hundreds of smartphone- and cloud-era software companies, and from others including Philadelphia-based bank-marketing mogul Richard Vague.