How tech firms like Google and Apple come up with names


  • TECH
  • Tuesday, 18 Jul 2017

An Android mascot is seen in front of a displayed logo of Apple in this photo illustration taken in Zenica, Bosnia and Herzegovina, May 5, 2015. REUTERS/Dado Ruvic

Dandelion. Snapdragon. Plume. 

The words evoke images of flowers or a bird spreading its wings. But they're names in the tech industry, too – a company that will focus on bringing geothermal energy systems to homes; a Qualcomm processor; and a Palo Alto business that sells WiFi signal boosters. 

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