More homes than not in the US are streaming TV and entertainment content. And those that stream do so, on average, 49 hours a month.
That's according to comScore, which declared in a recent presentation, "State of OTT," that over-the-top (OTT) viewing, defined specifically as streaming content on a TV set, is the opposite of a fringe behaviour. It is, indeed, a mainstream activity.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!