With Alphabet, Google faces a daunting challenge: organising itself


  • TECH
  • Thursday, 29 Jun 2017

MOUNTAIN VIEW, CA - SEPTEMBER 02: The new Google logo is displayed at the Google headquarters on September 2, 2015 in Mountain View, California. Google has made the most dramatic change to their logo since 1999 and have replaced their signature serif font with a new typeface called Product Sans. Justin Sullivan/Getty Images/AFP == FOR NEWSPAPERS, INTERNET, TELCOS & TELEVISION USE ONLY ==

SAN FRANCISCO: Google’s self-professed mission is to organise the world’s information. But a company known for engineering excellence is still trying to solve the very human problem of how to organise itself. 

Nearly two years ago, Google co-founder Larry Page announced the tech giant would be remade as Alphabet, a holding company whose units would include Google and an array of unrelated pursuits in areas such as healthcare, self-driving cars and urban planning. 

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