John Chen, chief executive officer of BlackBerry Ltd., speaks during the Milken Institute Global Conference in Beverly Hills, California, U.S., on Tuesday, May 2, 2017. The conference is a unique setting that convenes individuals with the capital, power and influence to move the world forward meet face-to-face with those whose expertise and creativity are reinventing industry, philanthropy and media. Photographer: Patrick T. Fallon/Bloomberg
TORONTO: Software maker BlackBerry Ltd's long-running recovery effort has been slowed by a dearth of salespeople to promote its revamped and more complex products, with CEO John Chen pledging to hire more sales specialists to help achieve its growth target.
While BlackBerry's traditional customers were security executives in top global companies, its reboot from smartphone maker to seller of everything from automotive software to cybersecurity consulting and asset tracking for the trucking industry has seemingly moved faster than its sales force can keep up.
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