With the US$70bil (RM299.35bil) TV advertising market in its sights, Facebook Inc is starting to bankroll the creation of video series that will begin to appear on the world’s largest social network later this year.
Facebook is closing deals for its first batch of shows, including two that the Hollywood Reporter unveiled earlier this week – reality competition series Last State Standing and a second season of comedy Loosely Exactly Nicole, which first appeared on MTV. The shows will be available via a new video tab on Facebook that hasn’t been released.