Google linking online and offline worlds in new ad challenge


  • TECH
  • Monday, 29 May 2017

FILE PHOTO: A woman uses her mobile phone at Myeongdong shopping district in Seoul, South Korea, August 29, 2016. REUTERS/Kim Hong-Ji/File Photo GLOBAL BUSINESS WEEK AHEAD - SEARCH BUSINESS 3 APR FOR ALL IMAGES

SAN FRANCISCO: Google is testing a way to tie online ads to brick-and-mortar store purchases, a move whetting marketing appetites while fueling privacy worries.

A product currently described as a “store sales measurement solution” was unveiled at a marketing conference this month in San Francisco by the internet giant.

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