A wall of video monitors with real-time video game play is seen at the offices of Twitch Interactive Inc, a social video platform and gaming community owned by Amazon, in San Francisco, California, U.S., March 6, 2017. REUTERS/Elijah Nouvelage
Amazon.com Inc’s video streaming site Twitch Interactive is making it easier for aspiring stars to make money, seeking to woo participants soon after Google’s YouTube made it harder for users to generate revenue in the wake of an advertising boycott.
Twitch, a website where users can watch live streams of videogames and other activities, currently has 17,000 “partners,” who generally appear a few times a week, attract hundreds of viewers for each broadcast and get a share of subscription and ad revenue. The company announced a new “affiliate” program, sort of a minor league for streamers who don’t have large followings but show promise.
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