Tesla Model 3 ramp up aims to crush BMW and Mercedes

Optimistic: Musk reiterated that Tesla thinks it can build 500,000 total cars next year.

One year ago this week, Elon Musk took to a stage to unveil his most important vehicle yet: the US$35,000 (RM154,610) Model 3. The electric five-seater accelerates as fast as the the best-selling luxury sport sedans in America-the BMW 3 Series and the Mercedes C Class-and costs about the same.

The value proposition was the best ever for an electric car, and the crowd ate it up.