SAN FRANCISCO: Google’s money-making foundation is strong enough to endure a current boycott by advertisers, but the movement could rattle the practice of software “programmed” ad placement, analysts said.
The Internet giant’s core business of serving up advertising along with online search results appeared to be safe from the boycott, motivated by companies seeking assurances that their marketing messages won’t be displayed along with hateful or outright terrorist content, particularly videos on Google-operated YouTube.