Making a difference: Tesla owners see themselves as pioneers who enjoy being early adopters of new technology, said Rizk
Tesla's current range of cars is far from perfect yet their owners love them so much that they overlook quality or reliability shortfalls. This is the main finding from a new JD Power study – Tesla: Beyond the Hype published on Tuesday – into how the electric car company stands against the competition and the image that it has cultivated among its owners.
"Tesla owners see themselves as pioneers who enjoy being early adopters of new technology," said Kathleen Rizk, director, global automotive consulting at JD Power. And as a result they're making allowances for the marque's shortfalls in the same way that early adopters of the iPhone were happy to live without features like picture messaging.
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