Google to revamp ad policies after UK, big brands boycott

FILE PHOTO: A picture illustration shows a YouTube logo reflected in a person's eye June 18, 2014. REUTERS/Dado Ruvic/File Photo

Google, the primary revenue driver for Alphabet Inc, announced it will change its advertising policies after several major brands pulled ads from the platform because they appeared alongside offensive content, such as videos promoting terrorism or anti-Semitism. 

The US company said in a blog post March 17 it would give advertisers more control over where their ads appear on both YouTube, the video-sharing service it owns, and the Google Display Network, which posts advertising to third-party websites and against search engine results.