Selling nostalgia: Nokia could re-establish itself among consumers who would otherwise be considering another brand's mid-range handset.
Even if the smartphone world is now officially dominated by iOS and Android, there could still be a niche for Nokia.
The latest Kantar Worldpanel data, published March 15, shows the iPhone 7 is the world's most popular handset; that Samsung is still the biggest handset maker; and Android still dominates the operating system landscape around the world. In Europe, 74.3% of phones run Android, 83.2% in China, 58.2% in the US and 52.6% in Australia. Only in Japan is iOS more popular (49.5% verses 49%).
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