Visitors play Nintendo's new Switch game console during its game experience session in Tokyo on January 14, 2017. Nintendo on January 13 unveiled its new Switch game console, which works both at home and on-the-go, as it looks to offset disappointing Wii U sales and go head to head with rival Sony's hugely popular PlayStation 4. / AFP PHOTO / KAZUHIRO NOGI
Nintendo Co is taking the fight to protect its intellectual property to the streets.
The Kyoto-based games giant on Friday filed a lawsuit against MariCar Inc, a Tokyo-based company which lets customers dress-up as Nintendo characters like Super Mario and Luigi, sticks them in go-carts and leads them on driven tours through the street of Japan’s capital.
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